It’s 2023, the online competition is at an all-time high! Having a strong online presence is crucial for businesses of all sizes. Almost every small
15 Best Digital Marketing Hacks: A Cheat Sheet for Online Business Owners
The digital marketing realm has been changing with each passing day. And with each change it simply becomes more & more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social media channels and evolving updates, along with automation and personalisation, to name a few.
As new trends keep coming up, adaptability and innovation are now the non-negotiables for digital marketing experts across all sectors.
As per the survey done by Oracle at the beginning of 2022, 38% of marketers are finding it challenging to maximise performance across multiple channels and 36% are simply struggling to adapt to the changing circumstances. Making it extremely crucial to make use of proper online tools and software to ensure one stays ahead of the game.
The following is a list of the top 15 Digital marketing tools & hacks by Team Dreamworx Marketing. These powerful tools, software and tips can be used by every online business owner to get consistent success in the world of digital marketing.
1. Content creation software
Using a content creation tool will help you generate authentic branded content that will make your social media accounts stand out from the competition. Such tools make it easy to create content for not only social media channels but also websites. Popular tools like Canva and Vista print provide tons of pre-made post templates that one can take inspiration from or use by editing them to match your branding. Some of these tools also allow “post scheduling” that makes the job of regular posting easy and less time-consuming.
Facebook also provides Creator Studio a free dashboard that marketers and content creators can use to manage Facebook pages and Instagram accounts for viewing the page analytics, scheduling, and community management.
2. Photo & Video editing software
Thinking about all the busy online business owners who still edit their photos using their phone or desktop editors here, having sophisticated editing software will make sure your photos and videos are always of high quality. Some marketers prefer to add a different tone to their photos and videos to maintain a consistent themes for all posts so that their entire social media feed or website appears unique but branded.
Although there are multiple editing tools available online, the ultimate one is Photoshop by Adobe. There are many online courses available on Skillshare that can help you get started and even become a pro.
3. Content Management System
A CMS is a software platform that helps users create, manage and modify content on websites. Some of the popular ones include, WordPress, Wix and Squarespace. Without a content management system, one would have to write a static HTML file and upload it to the server, which to be honest, is not everyone’s cup of tea. However, with a CMS system like WordPress, you can just write your content in an interface, use an editor to beautify the content layout and upload it to the web in just one click.
Modern CMS systems come with inbuilt software that also provides data metrics to track daily visitors on the site, integrate social media channels, set up online shops, add payment methods and do much more.
4. Email Marketing Platform
Marketing trends evolve and change but some things stay the same email marketing being one of them. Deliver more personalised emails based on your customer behaviours, build a brand story with a loyal customer base and market your product directly to your target audience, email marketing tools can help you grow your business in numerable ways.
87% of B2B marketers and 77% of B2C marketers use email marketing to nurture their audience.
Some of the most popular email marketing tools that we at Dreamworx recommend to our clients are Mailchimp, Klaviyo, Sender and MailerLite.
5. Social media manager
Many online business owners claim that they can design posts and do the postings themselves, however, they fail to realize that it takes an expert with up-to-date knowledge of the latest trends and changes in social media platforms to actually win on social media channels. Since the social media landscape is forever changing, it is imperative to be cognizant of these changes to make daily postings worthwhile.
Another very important reason besides the social media manager’s ability to design creative posts, is spending time on the platform building engagement with the audience. While an online business owner may be busy running their business, the social media manager makes sure, your online presence gets the eyeballs from the future target customers that will continue bringing in leads and sales through their dedicated efforts.
Team Dreamworx has been managing social media channels for multiple Australian small businesses at very reasonable prices. Get in touch with us to get a free quote.
We are experts at creating an engaging social media presence for businesses online
When you sign up for our Social Media Management services, we prepare a full step-by-step marketing strategy to elevate the online presence of your business which leads to increased revenue. All along the way, we make sure your opinions are heard and your feedback is taken into consideration.
We value the trust our clients put in us and we aim to deliver only the best and the most honest services to all our clients.
6. Influencer Marketing
As a digital marketing agency that is always looking for ways to help put brands ahead of the competition, we suggest influencer marketing as part of a cohesive digital marketing strategy. Influencers on most platforms operate independently, they create their own content and integrate the company’s advertising specifications according to it. Usually, the influencer is in control of the brand’s message, choosing how they would like to depict it online. This promotes authenticity of the content and can help reach a specific target audience.
Since nowadays most content is absorbed through social media, influencers are making a big impact on the viewers thus helping brands reach their target customers directly.
7. Customer Relationship Management (CRM) System
A CRM system helps businesses build a relationship with their customers, that in turn creates loyalty and customer retention. A CRM system will intelligently gather and sort customer information that will help digital marketing team improve customer satisfaction and experience with your brand.
As an online business owner, “sales” are what matters to you most, a CRM tool can help you streamline your sales process and build a sales pipeline, such a tool also has built-in analytical capabilities to contextualize data, break it down into actionable items and easy to understand metrics.
Some of the popular CRM systems that are available in the market are: Salesforce, Zendesk, Zoho, Monday.com and Keap.
8. Marketing Automation Platform
As per Hubspot nearly 56% of online businesses use a Marketing Automation Platform.
If you wish to work on improving business efficiency and improve time management, this is something you need to invest in. There are many Marketing Automation tools available in the market these days: HubSpot Marketing Automation, ManyChat, ActiveCampaign, Salesforce Marketing Cloud Account Engagement, Keap, Ortto etc.
Marketing automation tools use software to automate repetitive marketing tasks. Some platforms only offer email actions, drip sequences, and CRM updates however some others also help with lead scoring, sales lead rotation, SMS, and more.
9. SEO software
While SEO or Search Engine Optimisation is a non-negotiable digital marketing tool for any online business owner, if you are still contemplating getting a subscription for one, here are some reasons that will convince you to get it asap.
An SEO tool such as SEMRUSH and Raven tools will help you dig into your competitor’s SEO strategy. What’s better that that? Learn ways on how you can improve your website and social media content, optimize them for the web and win big in your niche. Not only that, but such tools also help you discover unidentified but highly valuable keywords as well. Along with conducting a full website audit, these keywords when incorporated into your website will make it easy for your ideal customers to find your business online thus bring in consistent sales and leads.
If keywords are not your main concern but Backlinks are, tools like AHREFs and MOZ can help you build backlinks with high authority websites thus making your website shine bright on the web which means brighter sales number and even brighter business revenue.
10. Google Analytics & GA goals tracking
Today millions of digital marketing experts lean on Google Analytics data for managing the online presence of a business. Whether yours is a service-based business or an e-commerce store, this data is vital for improving the overall business performance on the web.
Google analytics, collects and sorts data into useful format that is easy to read and comprehend. Useful metrics like customer behavior on the website, page visits and user trends offer business with useful digital marketing strategies that marketers can leverage and build long term sustainable business plans. Google Analytics help in data tracking not just for the websites but also for the apps. As a bonus, important SEO tactics can also be learnt from Google Analytics that can help you strategize on what kind of content to invest in and how you can allocate your efforts accordingly.
11. AI copywriting
Juggling different roles as an online business owner can be tiring and hiring people to manage different digital marketing tasks for your online business can leave your pockets empty. What do you do in such a case? You look for solutions to get the problem solved in some other way. AI tools come in handy in such a scenario.
AI copywriting tools makes use of artificial intelligence to write copy for your website or social media channels. This could include anything from website text to email newsletters to social media posts or marketing campaigns.
The most popular content AI tool in the market right now is CopyAI. Some others are JasperAI and Wordtune.
12. Testing & Optimisation
Testing and optimisation tool is essentially any online tool or software that lets you compare two different versions of a digital marketing asset to help identify the one that will be more successful in delivering the desired results.
Google Optimize is a powerful testing tool that helps to test various features on a website to find out the best-performing one. Besides this, Google Analytics can also be used to test and optimize a website for KPI’s that matter the most to online business owners. For running cross-browser tests, consider an open-source tool like Selenium, and for test automation on mobile platforms tools like Appium are ideal. Besides these highly effective tools, running manual tests on websites can also help you identify what resonates better with your audience and gives you viable results.
13. Online payment gateway
Paying online is more convenient, secure, and simple than ever before. With a payment gateway, you can accept payments directly from your customers without having to worry about the technical side of things.
Payment gateways are easy to set up, manage, and integrate into your website or business app. This means that you don’t need to spend time learning how to create an online payment system from the ground up—which is what most businesses do before starting their own e-commerce site or business app. You can simply choose one that works for your needs and get on with running your business!
Here are some key things to think about when choosing the best gateway platform to partner with:
- the security and confidentiality of the customer – leaving a good impression and trustworthiness on the e-commerce website or app.
- Allows for instant transaction authorization without any extra charges or fees.
- Ensures that all information is protected in an encrypted format and cannot be accessed by any third party.
- Accepts payments from various types of cards like debit cards, credit cards, PayPal accounts and bank accounts.
Some of the popular payment gateways are Paypal, Stripe, Square, Wise, and Payoneer. There are several other options that an online business owner can select depending on the need and budget.
14. CRO for website: Use various tactics to capture leads from website
Getting new customers to your website is only half the challenge. The other half—the more important half—is getting those site visitors to convert into a lead or a sale. And that process of maximizing conversions is known as Conversion Rate Optimization, or CRO for short.
With so many companies competing for your attention online you need to know that you are doing everything in your power to get people through the door at your business. That means:
- Having a clear call-to-action button that encourages visitors to purchase.
- Having information about what they can do once they are there (e.g., signup form) and how they can contact you if they have any questions.
- A clear message about what will happen next once someone clicks the link (e.g., lead form)
So how do you maximize conversions? The answer lies in understanding what kind of users are coming to your site and why they’re there in the first place. That can be tricky since there are so many different types of visitors out there who all have different motivations for visiting your site. But by analyzing data from your site’s analytics tools and using tools like Google Analytics, you can see exactly what kind of users are visiting your site so you can target them with ad campaigns that will boost conversion rates while reducing costs overall. Some easy ways to attract more customers to become a lead are:
- Add a creative pop-up to the website with a striking incentive such as free e-book
- Use landing pages to personalize post ad click visits
- Create tempting giveaways and collect user information
15. Leverage video marketing on website and social media channels
If there is one strategy that you need to work on and master in 2022 then it is video marketing. Nearly all social media platforms and even Google love video content in both long form and short form. Through the power of video marketing, you can be more personable with your brand, attract more leads and leave a lasting impact in the minds of the viewers.
Video marketing encourages social shares thus leading to increased brand visibility.
- Tweets with video get 10x more engagement.
- 68% of video marketers plan to use LinkedIn video this year.
- People watch almost a billion videos a day on Pinterest.
The number of daily video views on platforms like Instagram and Facebook is mind boggling.
If you aren’t convinced yet, video marketing is ideal for mobile users. It helps in building trust with customers and can be used as a great tool for educating your audience about your services and products.
While blog articles may appear boring to people who aren’t fond of reading, video content is consumed by 99% people thus becoming the top digital marketing hack of 2022.
This post has a lot of useful information to digest. The 15 digital marketing hacks and tools mentioned in this article deserve an article at length of itself but considering the limitations of this blog, we will end it here. Please make sure you did not just read the hacks but also follow the actionable steps included in them to get the maximum benefit from them.
Before we let you go, here is another bonus digital marketing hack that we would like to share with you to maximise your business revenue.
BONUS HACK: Facebook ads
Facebook is the largest social media platform in the world, and it’s not showing any signs of slowing down. The number of users on Facebook has continued to grow over the last few years, with 2.7 billion monthly active users worldwide. In fact, Facebook is considered one of the most important marketing tools for businesses today.
With so much demand from advertisers and consumers alike, it’s no wonder why there’s so much competition for ad space on Facebook: If your brand doesn’t have a presence on Facebook, you’re missing out on a lot of opportunity!
Dreamworx marketing has helped over 65 Melbourne businesses thrive through targeted Facebook advertising in the past 2 years. Our recent results are guaranteed to blow your mind! Request a free quote and get started.
Our recent clients have achieved high revenues in their online business through our strategic and data-driven Facebook advertising services.
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