4X Brand Awareness | Facebook Advertising
Energy Assist is a solar power provider providing solar power panels, batteries, inverters and maintenance services to businesses and households in and around Melbourne, Victoria
Energy Assist offers obligation-free site inspections to ensure the design of the solar system is suitable for the property. Like solar systems, no two houses are the same, and they like to ensure the design and quotation provided is accurate and the client’s expectations are correct. They assess the roof, locations for the inverter, and switchboard so no surprises pop up on the day of installation.
It was time for Energy Assist-Solar 4 You to break out of the pandemic slump and claim its rightful place back on top of the solar power provider industry. While this was quite a challenge with the market competition, Energy Assist had the right team behind them to make it happen – Dreamworx Marketing.
The goal of the campaigns was to drive traffic to the website, increase the overall appointment booking rate and cement the brand at the front of potential local customers’ minds.
We wanted to generate brand awareness using Facebook ads that would lead to a visual impact on the target audience.
Like with all campaigns we run on Facebook, we made sure the system was optimised to deliver ads to iOS users and that conversions API was implemented.
Our Facebook ads experts were able to reduce the cost per acquisition for a single client to $26
The brand saw an impactful ROI with an increased number of total website inquiries and a 60% increase in average daily visitors.
Your Dream Our Mission.
With the prevalent competition in the solar industry, we wanted to make sure that the target audience identify Energy Assist- Solar 4 You as the first choice of solar power solutions present locally.
We are your partner in performance
Overall, the Facebook campaigns led to a drastic increase in local brand visibility and revenue growth. The campaigns resulted in a 120% increase in website traffic and over 10+ average leads per month.
As with every campaign, the real proof of success lies in the pudding – the results, Energy Assist- Solar 4 You saw an overall 50% return on investment with Facebook Advertising.
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