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SEO for a local plumber

Rapid Flow Plumbing | Sydney

The Challenge

RapidFlow Plumbing, a local Sydney plumber, relied heavily on word-of-mouth and referrals but wanted to generate consistent leads online.

Before working with Dreamworx Marketing, they struggled with:

  • Barely showing up on Google for “plumber [suburb]” searches
  • No presence in the Google Maps 3-pack
  • Website was outdated, slow, and missing key service pages
  • Competing with bigger plumbing companies with bigger marketing budgets

They needed to appear when locals searched for plumbing emergencies—and win calls before competitors did.

Our Approach

Dreamworx implemented a local SEO game plan tailored for trades

Website Audit & Overhaul

  • Identified technical issues slowing the site down
  • Fixed mobile responsiveness
  • Fixed broken links and crawl errors

Service Pages Creation

  • Wrote new, SEO-optimised pages
  • Optimised existing webpages

Local Keyword Research

  • Targeted high-intent keywords
  • Used long tail keywords

Google Business Profile Optimisation

  • Updated photos of team and vehicles
  • Service areas listed in detail
  • Posts showcasing recent jobs
  • Reviews strategy for 5-star ratings

Local Citations & Directory Listings

  • Ensured consistency across Local directories
  • Secured new local listings

Content Creation

  • Published local blog articles
  • Added authority building articles

What if you could be the first business people see when searching for your services online?

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The Result (6 Months)

  • Ranked on page 1 for “emergency plumber Sydney” and other suburb keywords
  • Google Business Profile views increased 320%
  • Website traffic up 260%
  • Calls from Google doubled within 6 months
  • Booked several large renovation jobs through organic enquiries
We used to rely only on referrals or hipages. Now, people find us on Google every day. Dreamworx made our phones ring—and helped us win jobs we wouldn’t have known about.
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Owner, RapidFlow Plumbing

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