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SEO for a custom home builder

AusVic Homes | Custom Home Builder | Cranbourne, VIC

The Challenge

AusVic Homes, a boutique custom home builder in Cranbourne, wanted to attract more local clients looking for high-quality, personalised builds.

Before partnering with Dreamworx Marketing, they faced:

  • Minimal online visibility outside of word-of-mouth referrals
  • Website not ranking for crucial local searches like “custom home builder Cranbourne
  • No dedicated service pages to highlight different types of builds (single-storey, double-storey, knockdown rebuilds)
  • Competing with larger volume builders dominating search results
  • Few organic enquiries coming through their website

Our Approach

Dreamworx developed a local SEO strategy tailored specifically for the building industry:

Full Website Audit

  • Fixed the slow load times
  • Mobile usability issues
  • Technical errors preventing proper Google indexing

Keyword Strategy

  • Focussed on Longtail keywords and
  • Intent based keywords

Content Development

  • Created new pages including various services and sub-services
  • FAQs addressing common customer concerns
  • Localised suburb pages for surrounding growth corridors

Local SEO Optimisation

  • Enhanced Google Business Profile
  • Published regular updates showcasing builds
  • Managed review strategy

Blog Content

  • Published helpful, search-friendly blogs
  • Added case studies as blogs that showcase them as an authority

Backlink Building

  • S ecured local citations and industry mentions
  • Local directiories, home-building forums and publications

What if you could be the first business people see when searching for your services online?

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The Results (12 Months)

  • Ranked on Page 1 for ‘custom home builder Cranbourne’
  • Website traffic increased 280%
  • Organic enquiries grew by 220%
  • Secured multiple new custom home build leads directly from organic search
  • Google Business Profile views increased 350%
Ausvic Homes Pty Ltd appreciate Swarn from Dreamworx Marketing for designing our company website and SEO. All the process was very smooth. She is highly professional and understands what you want and designs website and business growth through SEO accordingly. Her suggestions are also very helpful in finalizing our digital marketing decisions 5 Star to their work. Highly recommended.
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Director, AusVic Homes

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