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Interior Designer

Luxe Spaces Interiors | Brisbane

The Challenge

Luxe Spaces Interiors, a boutique interior design studio in Brisbane, wanted to grow their online presence and attract higher-value residential and commercial projects.

Before partnering with Dreamworx Marketing, they struggled with:

  • Posting irregularly and without a clear purpose
  • Unsure how to showcase their design expertise visually on social media
  • No plan for reels or video content
  • Difficulty translating their stunning work into engaging posts
  • Wasted time staring at blank screens trying to come up with captions or hashtags

They knew social media was crucial for building trust and attracting new clients—but needed a strategy that matched their premium brand.

Our Social Media Gameplan

Dreamworx stepped in to craft a sophisticated, achievable social media strategy for a creative business

In-Depth Brand Discovery

  • Understood their unique design aesthetic
  • Defined their target audience

Content Pillars Developed

  • Built 4 key themes to guide all posts
  • Project reveals & before/afters
  • Design tips & styling advice
  • Behind-the-scenes process

Visual Identity Guidelines

  • Provided a style guide for consistent colour palette
  • Assistance with photo editing filters
  • Guidance on composition for reels and still images

Posting Schedule

  • Created a balanced plan focusing on quality over quantity, with achievable frequency
  • 3 static posts per week
  • 2 reels per week showcasing process or reveals

Custom Social Media Calendar

  • Delivered a full monthly content calendar
  • Used post topics tied to their services and audience pain points
  • Reel inspiration tailored to interior design trends
  • Story prompts for ongoing engagement

Empowering Their Team

  • Trained them to shoot their own high-quality content on-site
  • Guided them with posting strategy that helped maintain a luxurious look and feel

What if someone could help you with exactly what you need to post weekly on social media?

See how we can help
Social media calendar services
Social media strategy services

What if someone could help you with exactly what you need to post weekly on social media?

See how we can help
Social media calendar services
Social media strategy services

The Result (3 Months)

  • Instagram engagement increased 170%
  • Reel views grew from a few hundred to an average of 5,000+ per video
  • Gained 40% more inbound enquiries for residential design services
  • Posts started attracting commercial project leads for boutique retail spaces
  • Significant increase in website traffic from social media referrals
  • Visual businesses like interior design shine brightest when they tell stories behind their projects
  • Having a calendar removes decision fatigue and saves hours each month
  • High-quality video and photo consistency elevate brand perception instantly
  • Even boutique businesses can generate leads on social media without massive ad spend
Swarn has provided great insight into my social media strategy and helped identify my areas of focus. I am looking forward to continuing to work with Dreamworx Marketing.

Founder, Luxe Spaces Interiors

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