East Electrical Services, an established electrical contractor in Melbourne’s eastern suburbs, wanted to grow their residential and light commercial work.
They needed a smarter, more targeted strategy to fill their job pipeline.
Here’s how Dreamworx Marketing helped spark results by utilising targeted Google advertising:
Found wasted spend and irrelevant keywords eating up budget
Focused on high-intent searches like emergency electrician and switchboard upgrades
Wrote ads highlighting 24/7 services, safety compliance, and fast response
Created a mobile-friendly page with trust signals, service details, and a quick quote form
Installed call tracking to measure real leads, not just clicks
Tested Google’s Performance Max to reach new local customers across Search, Maps, and Display
