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SEO for a not for profit

SEO Plan for mainly music mainly play

Music-Driven Baby & Toddler Playgroups

About mainly music and mainly play

is a not-for-profit organisation dedicated to helping babies and toddlers learn and thrive through music-based playgroups and classes. They offer joyful sessions designed to support early childhood development and strengthen family connections—all run by passionate musicians and educators.

Dreamworx SEO Plan

SEO Audit & Strategy

  • We began with a comprehensive website and local SEO audit
  • We worked on on-page seo elements
  • Prepared a strategy local landing pages

Keyword Research

  • We identified highly relevant keywords based on parent search intent
  • Used long tail keywords

On-Page & Technical SEO

  • Added keyword-rich page titles, meta descriptions, and alt tags
  • Updated site structure and headers
  • Improved mobile responsiveness
  • Set up Google Analytics 4 and Search Console

Local Content & Blogging

  • We helped plan and draft location specific landing pages
  • Added helpful blog posts
  • Optimised site for trust-building and increased indexed pages

Google Business Profile Optimisation

  • Optimised profile with SEO best practices
  • Encouraged local reviews
  • Posted updates to improve local engagement

Local Listings & Backlinks

  • We secured local, city and state wide listings
  • Secured mentions from various websites local family directories
  • Secured guest blog posts on parenting blogs

What if you could be the first business people see when searching for your services online?

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Local SEO services

Results After 12 Months

  • 198% Increase in Local Organic Traffic
  • 5+ Local Keywords on Page 1 (including "toddler music classes Camberwell")
  • Consistent Weekly Enquiries from New Parents
  • 27% Growth in Enrolments Across All Programs
  • 32 New Google Reviews with Keywords & Photos
We've seen a huge jump in enquiries from people who found us on Google. The SEO strategy Dreamworx created made a big difference without us having to constantly post or advertise.
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