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Curtains & Blinds Business

They weren’t looking to “go viral.” They just wanted clarity, confidence, and a plan to show up consistently online.

In this case study, you’ll see how we built a strategy-first approach to content, created a DIY-friendly monthly calendar, and gave them the structure to use social media with ease (without having to rely on an agency every week).

Spectrum Curtains & Blinds | Victoria

The Challenge

Spectrum Curtains & Blinds, a family-run business in Victoria, wanted to boost their social media presence to attract more local customers. 

Before working with Dreamworx Marketing, they faced challenges like: 

  • No clear strategy for what to post 
  • Irregular posting that didn’t showcase their products consistently 
  • Uncertainty around reels, captions, and hashtags 
  • Time constraints as a small, busy team 
  • Desire to keep content creation in-house, but with professional guidance 

They knew social media could bring in more leads—but needed a roadmap to make it happen. 

Our Approach

Dreamworx stepped in to build a practical, DIY-friendly social media strategy

Deep-Dive Brand Discovery

  • Understood their brand voice and customer base
  • Identified unique selling points (e.g. custom designs, family service ethos)

Content Pillars Defined

  • Created 4 core themes to guide content
  • Behind-the-scenes craftsmanship
  • Product showcases (curtains, blinds, installs) etc

Visual Style Guidelines

  • Provided recommendations on editing style, brand colours
  • Focussed on aesthetic feed and consistency

Posting Frequency Plan

  • Set a realistic schedule that fit their team’s capacity without burning out
  • Pre-planned content in advance for flexibility

Custom Social Media Calendar

  • Delivered a full monthly plan
  • Researched post ideas tailored to their business
  • Created Inspo reels bank to replicate or adapt
  • Shared editing tips to improve video quality and storytelling

Empowered Their Team

  • Ensured they could confidently shoot and edit their own content
  • Gave them the tools to maintain consistency with the weekly content

What if someone could help you with exactly what you need to post weekly on social media?

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Social media calendar services
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The Results (3 Months)

  • Posting became consistent and cohesive
  • Instagram engagement increased by 135%
  • Grew local followers by 28%
  • Improved DMs and enquiry rate about specific products
  • Achieved several posts with 2-3x higher reach than their previous bests
Swarn and the Dreamworx team have been absolute game-changers for us this past year. They’ve taken our social media from meh to amazing! They really get what we’re about and have crafted content that perfectly matches our vibe. From researching and planning posts to writing captions that hit just right, they’ve nailed it every time. What we love most is their strategy. They didn’t just grow our follower count; they helped us build a real community online. They know how to engage people authentically, and it shows in the interactions we get. Swarn is super responsive too. Whenever we’ve had questions or goofed something up, she’s been there with quick fixes and helpful advice. As a small business, having Dreamworx on our side feels like having a fellow entrepreneur in the trenches with us. They genuinely care about our success, and it shows in everything they do. We can’t recommend Dreamworx highly enough!
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Sophie & Jacqui, Spectrum Curtains & Blinds

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