BTS (Aust.) came to us with a complex and outdated eCommerce setup that was holding them back. Their previous website ran on custom code using DDNS and Digital Ocean droplets, making it extremely difficult to manage and nearly impossible for their internal team to update or scale.
The site lacked a professional, intuitive layout, especially for product pages and with a catalogue of over 10,000 SKUs, navigating and locating products was a frustrating experience for users. The overall design did little to reflect the company’s credibility and made conversions a challenge. On top of that, critical content like product descriptions appeared in inconsistent formats, causing confusion and poor user experience.
With a clear vision from the client (including custom mockup designs), we developed a strategic plan to overhaul the site using Shopify balancing powerful functionality with easy management. Our approach included:
Designing fully custom shop and product pages to reflect the client's branding and product structure
Implementing advanced SKU search functionality to make navigating 10,000+ products seamless
Rebuilding the site entirely on Shopify for stability, speed, and ease of use
Formatting and standardising product descriptions for a clean, scannable layout
Migrating from the old system with minimal downtime and no data loss
Providing Shopify training and ongoing support to the internal team
The project was completed over the course of a year—including a detailed discovery phase, technical migration, custom development, and ongoing collaboration with the BTS team.
