The answer to this question is not a straightforward “yes” or “no.”

Google’s primary goal is to deliver the most relevant and useful content to its users.

In fact, Google has provided a list of questions that your content must answer. Some of the simplest ones to consider are as follows:

1. Is the content easy to understand, has no spelling errors and useful for the reader?
2. Is the content original and the sources mentioned in the article legit?
3. Is the data presented in the text generated from reliable sources?
4. Are the headings and subheadings define a proper summary of the text that follows them?
5. Is this article shareable with others or would others find it helpful?

Google’s algorithm that ranks your website on the search engine is designed to use many different factors to rank a website’s content. First, it identifies relevant content and then gives it a rank. To do this, it identifies the E-E-A-T which is the Experience, Expertise, Authoritativeness, and Trustworthiness of the content.

And out of them, all Trust is the most important factor!

You don’t build trust with AI, but you do it directly with a human.

Therefore, if AI generated content meets this criterion, it is unlikely that Google will penalise a website for using it.

However, if AI generated content is of poor quality, spammy, or irrelevant, Google will definitely flag it as low-quality content, and the website may suffer a penalty. Fair isn’t it? 🙂