Does AI generated content affect website rankings?

Artificial intelligence (AI), especially with the launch of ChatGPT, has revolutionised the way businesses operate, and content creation is no exception. With AI, businesses can now generate text based content with minimal human intervention. With AI, the time and resources needed to produce quality content on a daily basis has been reduced to a great extent.

However, AI generated content has become a serious concern among business owners.

Many businesses fear whether Google penalises websites that use AI-generated content or in other words whether the website rankings on Google are impacted by AI generated content.

In this blog post, we will discuss this issue in detail and I will also provide some useful tools for checking AI-generated content, as well as five new AI tools that small business owners may find helpful.

What is AI Generated Content?

AI generated content refers to content created by machines using algorithms that analyse data, recognise patterns, and generate text or media.

In the case of text-based content, AI generated content often involves feeding large amounts of data into an algorithm, which then uses natural language processing (NLP) to create written content that mimics the style and tone of the human-written text.

If you have used ChatGPT, you know exactly what it feels like. As if you are chatting to a person, isn’t it?

Does Google Penalise Websites for Using AI Generated Content?

The answer to this question is not a straightforward “yes” or “no.”

Google’s primary goal is to deliver the most relevant and useful content to its users.

In fact, Google has provided a list of questions that your content must answer. Some of the simplest ones to consider are as follows:

Is the content easy to understand, has no spelling errors and useful for the reader?
Is the content original and the sources mentioned in the article legit?
Is the data presented in the text generated from reliable sources?
Are the headings and subheadings define a proper summary of the text that follows them?
Is this article shareable with others or would others find it helpful?

Google’s algorithm that ranks your website on the search engine is designed to use many different factors to rank a website’s content. First, it identifies relevant content and then gives it a rank. To do this, it identifies the E-E-A-T which is the Experience, Expertise, Authoritativeness, and Trustworthiness of the content.

And out of them, all Trust is the most important factor!

You don’t build trust with AI, but you do it directly with a human.

Therefore, if AI generated content meets this criterion, it is unlikely that Google will penalise a website for using it.

However, if AI generated content is of poor quality, spammy, or irrelevant, Google will definitely flag it as low-quality content, and the website may suffer a penalty. Fair isn’t it? 🙂

Want to use AI for your small business?

Book a 30-minute FREE consultation to discuss the use of AI tools for your small business.

Select a Date & Time – Speak with Swarn from Dreamworx Marketing

Useful Tools to Check AI Generated Content

Use these tools to find out if an article has AI generated content:

Copyscape – It is a tool that checks for plagiarism and duplicate content.
Content At Scale – Free AI content detector.
Originality.ai – Paid AI detector for plagiarism and AI content.
Hugging Face – An AI community used by Google A.I, Intel etc that has a free AI content detection tool.
GPTzero – The World’s #1 AI Detector with over 1 million Users
Crossplag – Free AI tool helping academicians ensure authenticity of work.

5 New AI Tools for Small Business Owners

Here are five new AI tools that small business owners may find helpful:

Acrolinx – A tool that uses AI to improve content quality by providing suggestions for tone, style, and terminology. Acrolinx governs and improves the enterprise content.
Phrasee – A tool that uses AI to optimize email subject lines and other marketing copy. Phrasee is self-service SaaS platform that revolutionises customer experiences through AI-powered content in real time.
Chatfuel – It is a customer support and sales automation software that uses AI to create chatbots for customer support and engagement.
Smartly.ai – It allows you to build your chatbot 10 times faster thanks to an intuitive visual editorand needs no coding at all.
Neutral Text – It is an all-in-one content marketing platform that saves you time and money and does the job of both keyword research and SEO content writing.

Conclusion

In conclusion, while Google does not penalise websites for using AI-generated content, it is important to ensure that the content is of high quality, relevant for the topic at hand and useful to your target audience.

Using the AI tools mentioned in this post can help you create and optimise content that meets the Google’s ranking criteria. Remember E-E-A-T.

Additionally, small business owners can leverage new AI tools to improve their marketing and customer engagement efforts.

Moreover, newer AI tools like ChatGPT Chatbots can be integrated to your Website, Social media or Whatsapp to handle customer service inquires and free up your staff to perform other important tasks for your business.

If you need help with building your own AI Chatbot on your website, please send me your details at hello@dreamworxmarketing.com

Like what you just read?

Come join 300+ Australian Business Owners and Get a Chance to Win FREE Google Ad Management for Up to 4 Months! Sign up for my newsletter.

By subscribing to the DW newsletter, you will get a chance to be notified for every new blog post that we share about Digital marketing tips and learn actionable digital marketing startegies to manage & grow your small business.

Need help with Google & Facebook advertising for your small business? I would love to help. Book a 30-minute FREE consultation with me. Please click on this link – Select a Date & Time – Speak with Swarn from Dreamworx Marketing

Join 300+ small business owners

Subcribe to our email list and get a chance to win upto 4 months of Google ads management for free

Explore More Articles To Improve your small business

Small business

How to use Chat GPT for small business in 2024

12/02/2024

Digital Marketing Tips

12 Crazy Simple Google My Business Hacks for Local Businesses

30/10/2023

SEO

3 tips to choose the best Local SEO Agency near you

25/08/2023

service with a smile, our interest is in your business growth

One stop marketing agency for small business Owners

We’re relentlessly focused on getting our clients more sales, and qualified leads thus hitting their business’s growth goals. From service-based businesses to e-commerce businesses and startups, we have helped businesses in almost all major niches.

Research & Analysis

We start with an initial audit of your business website, social channels and discover the growth opportunities

Growth Strategy

We map out a plan to get on top of each growth opportunity by using tried and tested digital marketing strategies

Measure & Improvise

We measure & improvise implemented growth strategies regularly to ensure that your business stays ahead

Be among the first businesses to use chatGPT for growing your business

Contact us to receive customized solutions and have peace of mind, knowing that your business is being taken care of by experts.

Exceptional! I had the pleasure of working with Swarn to create my website, and I couldn't be happier with the results. She is not just a designer, she is a true digital artist. She took my ideas and turned then into a stunning user-friendly website that perfectly represents my brand. What stood out most was Swarn's attention to detail. Every element on the site, from the layout to the colour scheme, was thoughtfully chosen to create a cohesive and visually appealing experience. Plus, the website is responsive and works seamlessly on all devices, which is a huge bonus. Throughout the process, Swarn was incredibly professional and responsive. She listened to my feedback and adjusted promptly, ensuring that the final product exceeded my expectations. I was also impressed with her technical expertise, which made the entire project run smoothly. If you're looking for a website designer who combines creativity, technical skill, and a commitment to client satisfaction, I recommend Swarn. She has transformed my online presence, and I'm grateful for her expertise. Thank you for a job well done!

Fiona Stevens

16/10/2023

Dreamworx Marketing is an outstanding digital marketing company with great attention to detail and customer service. They recently redesigned my entire website and took care of all the marketing for my business, including Facebook ads and email campaigns. Every step of the process was handled with a high level of professionalism, clarity, communication and timely responses. They could not have been more responsive, providing me all the details and advice I needed to ensure the success of my marketing and website goals. Highly recommend Dreamworx Marketing and their services.

Relle Mayemporium

24/07/2023

I recently had the pleasure of working with Dreamworx Marketing for my website design project, and I must say it was a fantastic experience.Swarn & her team at Dreamworx demonstrated exceptional professionalism, attention to detail, and prompt communication throughout the entire process. They turned my vision into a stunning reality, and I couldn't be happier with the outcome. I highly recommend Dreamworx Marketing for anyone in need of Website Design & Digital Marketing services. Thank you again for your excellent work Swarn & team!

Nicki Chahin

24/05/2023

The team at Dreamworx was very professional and i would recommend them for website design and social media works. Rangerbuilt

James Beach

10/04/2023

I always knew in my head what I wanted my website to look like and the information I wanted to sell to my clients. However, being a tradesman, I have always found it difficult to transfer this information from my head to the screen. After some research, I came across Dreamworx Marketing and from my very first meeting with Swarn and her team, I felt like I was in safe hands. She made the whole process effortless and knew exactly what I wanted. By adding her professional twist and wording, the end product ended up being better than I ever expected. I am looking forward to working with Dreamworx Marketing in the future to help my business grow even further.

Ryan Parris

22/03/2023

Amazing team, fast and responsive. Created my website much better than i imagined. Highly recommend swarn and team ! Thank you so much guys. Loved it !!

Kajal B

14/03/2023

Dreamworx Marketing has provided excellent service in managing Google Ads campaigns for my plumbing business. Their efforts resulted in a 3x improvement in my return on investment (ROI). Swarn is professional, responsive, and knowledgeable. I highly recommend their services to anyone looking for a reliable and effective Google Ads management services in Melbourne, Australia.

Daniel Mills

30/01/2023

Very good team. Highly recommended. We got SEO done to our website and the results are now visible, we are satisfied by the investment and will continue to work with them. The marketing team is understanding and takes feedback seriously. All the best to Swarn and her team who strives for customer satisfaction.

LALJI AND SONS

08/10/2022

Swarn is a great facilitator. Her knowledge for Facebook advertising is very apparent from the time we first talked to her. She truly opened our eyes to the potential of marketing on Facebook and we have learnt a lot along the way. She and her expert team at Dreamworx marketing has delivered amazing ROI for our business and improved our website traffic as well. We cannot thank them enough for helping us improve our overall revenue. We highly recommend Dreamworx to all business owners looking to advertise their business on Facebook.

Dorthy Dysel

28/09/2022

Ausvic Homes Pty Ltd appreciate Swarn from Dreamworx Marketing for designing our company website. All the process was very smooth. She is highly professional and understands what you want and designs website accordingly. Her suggestions are also very helpful in finalizing our company website. 5 Star to her work. Highly recommended

Ravinderbir Sandhu

06/09/2022