Complete Guide to Creating SEO-Friendly Content

Creating SEO-friendly content is not a one-step process but a comprehensive process to ensure the information strikes the right chord with the reader. You will need to take care of different elements to ensure the content meets all the relevant SEO requirements. That said, here are some effective ways to create SEO-friendly content for your website:

1. Always Prioritise Value and Quality

Quality and value-driven content is a must for effective SEO performance in today’s competitive business environment. The more valuable and quality-driven your content is, the longer the user will stay on the site. There are a couple of different elements that you need to keep in mind here:

• Ensure effective and thorough research
• Provide valuable information that adds genuine value to the reader
• Make it a point to address the specific questions or needs of the target audience.

Following this approach should be enough to improve your site’s rankings while delivering quality, value-driven content. What’s interesting is that this also enhances the website’s authority in the long run.

2. Keyword Research is a Must

The next important ingredient you need for SEO-friendly content is the combination of the right keywords. How do you find these keywords? The answer is effective keyword research. This is not something you can undermine, as 94.74% of keywords have a monthly search volume of 10 or less.

Your goal here should be to identify keywords with the potential to generate high traffic and better ranks. While manual keyword research is an option, it is better to use tools such as:

• Ahrefs
• Semrush
• Google Keyword Planner

These tools will help you get a better idea of keyword difficulty and volume. Based on that, you must target keywords specific to your niche and have the potential to get better ranks.

3. Focus on Creating Engaging Headers and Titles

Consider the last time you did a Google search to look up something. Now, try to recall the first thing you saw before clicking on any website. Chances are the header or title of the page gave you an idea of its content and encouraged you to click on it. This is precisely why choosing the right header and titles is so important in SEO-friendly content.

You should aim to keep your page titles between 40 and 60 characters and benefit from an 8.9% better click-through rate. Anything longer or shorter than this might have an adverse effect on the website’s rankings.

Interesting Fact: Apart from grabbing the reader’s attention, proper headers and titles are also important for search engines to understand the context of your post.

4. Leverage Internal and External Linking Tactics

Proper link building is a must for creating content that performs well in terms of SEO. In fact, the more backlinks you have on your page, the more organic traffic it gets from the search engine. The first result on the SERP has 3.8 times more backlinks than the result in the second to tenth position.

Now, there are two primary types of links that you must consider for SEO-friendly content: internal and external links. Internal links are the ones that take the reader to related content on the website. External links, on the other hand, lead the reader to pages on other websites.

You can think of these internal links as guides for readers and users through your website. This also goes a long way in distributing SEO value across different pages. External linking is more about building credibility with links to authoritative sites and enhancing SEO rankings.

Useful Tip: Use UTM tracking codes while adding links to the internal pages to understand how users navigate the website. You can then take this insight and optimise better for enhanced SEO performance.