Black Friday 2022: 8 advertising ideas for small businesses

Black Friday 2022

You must have come across a very popular phrase on social media that says, “Nothing haunts us more than the things we didn’t buy”. This is true especially when the item is on sale, and we keep contemplating our decision on buying it.

“Sale” periods are the best times to advertise your business online and for obvious reasons too! During popular sale seasons like Black Friday 2022, most people are ready to buy the things they want. Audiences in general are more receptive to discounts and offers which leaves a MASSIVE opportunity in the hands of the small business owners to offer sales to their customers while they are hungry and ready to invest! During such times our digital marketers are on their A game churning out the best digital marketing strategies for your small business and offer you a great ROI.

Black Friday 2022 and Cyber Monday 2022 are the two biggest spending days of the year for Australian consumers. What it means to small businesses, like yours, is to capitalise on the furor and generate a massive increase in sales and leads.

If you are a small business owner looking to advertise your business on Facebook, Instagram, Google or any other online platform then this time is the best time to go for it and we are here to help! Dreamworx Marketing is Melbourne’s most affordable digital marketing agency that focusses on delivering measurable results to its clients.  Apologies for the blatant self-promotion, but with this, we want to take this opportunity to give away, for FREE, 8 creative ideas that will help you advertise your business online. And for some of them you wouldn’t need a digital marketing agency!

But before that…

What is Black Friday 2022?

Black Friday is a day (sometimes two) dedicated to shopping, online deals, and doorbusters. It’s not just for retailers; companies like Target and K-mart lead their customers through hours of discounts.’

It is the day following Thanksgiving that has become one of the busiest shopping days of the year all over the world. It started in the United States. Many people believe that this term was coined to mark financial losses to businesses on Thanksgiving that puts them in the “red” and once they offer sales and discounts after Thanksgiving, their profits increase, and they come in the “black”. However, this is not true as per Britannica (Why Is It Called Black Friday? | Britannica) which gives the following definition as true:

“A more accurate explanation of the term dates back to the early 1960s, when police officers in Philadelphia began using the phrase “Black Friday” to describe the chaos that resulted when large numbers of suburban tourists came into the city to begin their holiday shopping and, in some years, attend Saturday’s annual Army-Navy football game. The huge crowds created a headache for the police, who worked longer shifts than usual as they dealt with traffic jams, accidents, shoplifting, and other issues.”

The phrase “Black Friday” now is used to signify a positive boost in retail sales when online small businesses started to spread the red-to-black profit narrative. Black Friday is described as the day small businesses began to turn profits for the year and as the biggest shopping day in the United States and now in the entire world.

Why must you advertise your business on Black Friday 2022?

If you have read the above description & definition of Black Friday, you must already be thinking of advertising your small business this time however to get you 100% convinced is, because It. Will. Help. Your. Business. With. Increased. Reach & Brand awareness.  

Although you might notice that when you delve into advertising for a special season, some percentage of the audience does not actually end up purchasing your products or services at that instance, but what it does for your business on the bigger scale is generate brand awareness. The audience that didn’t initially know anything about your business has now learnt that it exists and because they “added the product to cart” they might come back at a later stage and actually buy when they’re ready.

The biggest catch could be that your CHRISTMAS sales could increase thus helping you make profits either way!

Prepare before the big day!

As you know, success comes through proper planning & preparation and advertising this sale period requires nothing less than that. Below is a three-step strategy to follow to make sure you get the dollars through the discounts:

1. Build anticipation: Shoutout, upload videos, talk to friends, put a banner and do all that it takes to make your audience aware that you will be bringing discounts to your products and services on Black Friday 2022 (i.e. in November). This will simply get your audience ready to buy from you. The best way is to focus on two things:


Both will make sure you maximise your brand reach when you eventually release the discounts in November.

2. Encourage instant action: You’ve already been spending the month of October and much of early November building your social media followers and increasing your email list subscribers, when the time comes to launch your Black Friday deals, simply create wait times for deals, share this “wait” time on Instagram stories and on the website too. Create a sense or urgency a day or two prior to releasing the discounts and encourage your audience to help you promote your upcoming offers by creating giveaways and fun challenges.

3. Target and Retarget: When you have done the hard work and created enough buzz, it’s time to launch the offer and wait for the magic to happen. Run Facebook ads and Google ads with your Black Friday offers to audiences in your follower list and email list and retarget by leveraging on lookalike audiences.

8 Creative ways to advertise your small business this Black Friday 2022

We’ve got you prepared in every way to make the most of buyer’s frenzy on Black Friday and here are our top 8 creative advertising ways that you can use for your business:

1. Email Subscriber Only Offer

Such an offer will not only help you with a growing email list of target audiences but with that you can retarget this audience later with new offers and discounts.

2. Follower Only Offer

What’s better than having more loyal followers on your social media pages? Build an organic page following with a “Follower Only” offer and simultaneously skyrocket your brand reach.

3. Story Reshare Only or Competition Offer

Take time out to think of a fun game or challenge for your current social media followers. A creative way could be to ask them to share your post with a Black Friday discount on their stories and tag your page. This will bring in more organic followers but also loyal customers.

4. Free Gift Offer

This could work either by sending each customer a free gift along with their purchase or creating a resource completely for free for users to buy from your website. Let your creative juices flow and test your free offer beforehand to prepare for the big day!

 5. Setup Hourly Deals

This offer could be promoted through a series of social media posts describing the hourly offers. This will make you create different offers on different products or bundles of products and thus result in overall profit for your brand.

6. Launch a new product and offer discount

This could be the perfect time for your brand to launch a new product or service. The hype created for Black Friday can prove profitable for your new product or service as more hungry customers look out for new things to change their usual routines or switch brands for their daily-use products.

7. Discount for referrals

A referral is the soul of every small business. The more referrals you get the more your business grows, and this is every small business owner’s dream. This offer is by far the easiest to implement as you simply have to write an email to all your past customers and ask for referrals. How cool is that?

8. Collaborate with other local businesses

While this may seem daunting at first but this can be mutually beneficial for both businesses to cross advertise to your present audiences thus growing your own and be great for both the audiences as well to get a service or product discounted as it comes through a brand they already trust and have used before.

While these are some amazing and profitable ways to advertise your business online this Black Friday, what you can also do is keep an open to the big brands in your niche and learn from them.

If you need help with implementing any of these strategies for your brand, then feel free to reach out. Simply call on +61 449 887 836 or send an email at

Until then, this is Swarn signing off!

At Dreamworx, we value EVERY client we work with. Time and time again we have seen our clients come back to us for the value we add to their businesses.

We are ready to do the same for you. Please give us a chance to serve you. Send us your details and let’s get started to create great things for your small business.

Last year same time, we helped one business generate 50+ qualified leads through Meta Advertising, grew online visibility for another business by almost 77%, and skyrocketed sales for yet another business with our custom Black Friday advertising strategies.

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